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A sociology of the World Rally Championship : history, identity, memories and place / Hans Erik Naess.

By: Material type: TextTextPublisher: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014Copyright date: ©2014Description: x, 260 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1137405430
  • 9781137405432
Subject(s): DDC classification:
  • 796.72 23
LOC classification:
  • GV1029 .N27 2014
Contents:
1. Introduction: The Paradox of Commercialisation -- 2. The Promotional Context -- 3. Imagining the Story -- 4. The Sense of Place in Rallying -- 5. The Spectator Culture of Rallying -- 6. The Legacy of WRC Cars -- 7. Heroes behind the Wheel -- 8. The WRC's Promotional Value.
Summary: "From its inauguration in 1973 until today, the FIA World Rally Championship (WRC) has been transformed from a little-known series to a pop-cultural roadshow worth millions of euros. In a promotional context this has spurred a debate between those who want rallying to be what it was historically and those who desire a real shift into 'the commercial age'. Drawing upon interviews with key people in the sport and trans-local ethnographic research from rallies, spectator cultures, the inner life of a WRC team, and the media production facilities, this book explores these questions of commerciality and sporting identity, arguing that the WRC's sporting identity is in fact a promotional asset. Placed at the intersection of sociology and sports management, A Sociology of the World Rally Championship is essential reading on how to combine sporting heritage with commercial progress"-- Provided by publisher.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book North Campus North Campus Main Collection 796.72 NAE (Browse shelf(Opens below)) 1 Available A527188B

Includes bibliographical references and index.

1. Introduction: The Paradox of Commercialisation -- 2. The Promotional Context -- 3. Imagining the Story -- 4. The Sense of Place in Rallying -- 5. The Spectator Culture of Rallying -- 6. The Legacy of WRC Cars -- 7. Heroes behind the Wheel -- 8. The WRC's Promotional Value.

"From its inauguration in 1973 until today, the FIA World Rally Championship (WRC) has been transformed from a little-known series to a pop-cultural roadshow worth millions of euros. In a promotional context this has spurred a debate between those who want rallying to be what it was historically and those who desire a real shift into 'the commercial age'. Drawing upon interviews with key people in the sport and trans-local ethnographic research from rallies, spectator cultures, the inner life of a WRC team, and the media production facilities, this book explores these questions of commerciality and sporting identity, arguing that the WRC's sporting identity is in fact a promotional asset. Placed at the intersection of sociology and sports management, A Sociology of the World Rally Championship is essential reading on how to combine sporting heritage with commercial progress"-- Provided by publisher.

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