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Focus groups : theory and practice / David W. Stewart, Prem N. Shamdasani.

By: Contributor(s): Material type: TextTextSeries: Applied social research methods series ; 20.Publisher: Los Angeles : SAGE, [2015]Copyright date: ©2015Edition: Third editionDescription: xix, 202 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781452270982
  • 1452270988
Subject(s): DDC classification:
  • 300.723 23
LOC classification:
  • H61.28 .S74 2015
Contents:
1. Introduction, focus group history, theory and practice -- 2. Group dynamics and focus group research -- 3. Focus groups and the research toolbox -- 4. Recruiting focus group participants and designing the interview guide -- 5. The focus group moderator -- 6. Conducting the focus group -- 7. Analyzing focus group data -- 8. Focus groups in practice -- 9. Virtual focus groups and older group research methods -- 10. Conclusion.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book North Campus North Campus Main Collection 300.723 STE (Browse shelf(Opens below)) 1 Available A529280B
Book South Campus South Campus Main Collection 300.723 STE (Browse shelf(Opens below)) 1 Available A529273B

Includes bibliographical references and index.

1. Introduction, focus group history, theory and practice -- 2. Group dynamics and focus group research -- 3. Focus groups and the research toolbox -- 4. Recruiting focus group participants and designing the interview guide -- 5. The focus group moderator -- 6. Conducting the focus group -- 7. Analyzing focus group data -- 8. Focus groups in practice -- 9. Virtual focus groups and older group research methods -- 10. Conclusion.

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