Focus groups : theory and practice /
Stewart, David W.,
Focus groups : theory and practice / David W. Stewart, Prem N. Shamdasani. - Third edition. - xix, 202 pages ; 23 cm. - Applied social research methods series ; 20 . - Applied social research methods series ; 20. .
Includes bibliographical references and index.
Introduction, focus group history, theory and practice -- Group dynamics and focus group research -- Focus groups and the research toolbox -- Recruiting focus group participants and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus groups in practice -- Virtual focus groups and older group research methods -- Conclusion. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
9781452270982 1452270988
2013051223
Focus groups.
Social sciences--Research--Methodology.
Social groups
H61.28 / .S74 2015
300.723
Focus groups : theory and practice / David W. Stewart, Prem N. Shamdasani. - Third edition. - xix, 202 pages ; 23 cm. - Applied social research methods series ; 20 . - Applied social research methods series ; 20. .
Includes bibliographical references and index.
Introduction, focus group history, theory and practice -- Group dynamics and focus group research -- Focus groups and the research toolbox -- Recruiting focus group participants and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus groups in practice -- Virtual focus groups and older group research methods -- Conclusion. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
9781452270982 1452270988
2013051223
Focus groups.
Social sciences--Research--Methodology.
Social groups
H61.28 / .S74 2015
300.723