Developing successful sport sponsorship plans / David K. Stotler.
Material type: TextSeries: Sport management libraryPublisher: Morgantown, WV : Fitness Information Technology, [2013]Copyright date: ©2013Edition: Fourth editionDescription: viii, 126 pages : illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 1935412566
- 9781935412564
- 796.0698 23
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | South Campus South Campus Main Collection | 796.0698 STO (Browse shelf(Opens below)) | 1 | Available | A508108B |
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796.0698 NIC Sport and the media : managing the nexus / | 796.0698 SHA Sports marketing : a strategic perspective / | 796.0698 SHI Strategic sport marketing / | 796.0698 STO Developing successful sport sponsorship plans / | 796.0698 STR Strategic sport marketing / | 796.0698 SUP The sports event management and marketing playbook / | 796.07 GRA Research methods for sports studies / |
Includes bibliographical references (pages 119-124) and index.
1. Understanding Sport Sponsorship -- 2. Prospecting for Sponsors -- 3. Identifying Sponsor Needs -- 4. Olympic Sponsorship Opportunities -- 5. Individual Athlete Sponsorships -- 6. Financial Implications -- 7. Developing Successful Sport Sponsorship Proposals -- 8. Securing Sponsorship Agreements -- 9. Managing Sport Sponsorships.
"Securing sponsorship deals in sport is more important than ever, but it also presents numerous challenges during difficult financial times. Readers of this revised fourth edition of Developing Successful Sport Sponsorship Plans will learn how to overcome the challenges of securing quality sponsorship agreements. Internationally acclaimed author David K. Stotlar guides readers in a step-by-step, sequential process of how to build a quality sponsorship proposal that ensures success. Most of the following chapters also include worksheets that will assist readers in constructing a sponsorship proposal: Understanding Sport Sponsorship; Prospecting for Sponsors; Identifying Sponsor Needs; Olympic Sponsorship Opportunities; Individual Athlete Sponsorships; Financial Implications; Developing Successful Sport Sponsorship Proposals; Securing Sponsorship Agreements; Managing Sport Sponsorships. The intent of Developing Successful Sport Sponsorship Plans, 4th Edition is simple: to provide a workbook that assists readers in creating a sponsorship proposal through well-defined, industry-proven protocol and following that up by securing and managing sponsorship agreements."--Publisher's website.
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