MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03021cam a2200409 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221102154118.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140117s2013 wvua b 001 0 engdd |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1935412566 |
| Qualifying information |
pbk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781935412564 |
| Qualifying information |
pbk |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b13501264 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)873903147 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AU@ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
AU@ |
| Modifying agency |
YDXCP |
| -- |
OCLCO |
| -- |
ATU |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
796.0698 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stotlar, David Kent, |
| Dates associated with a name |
1952- |
| Relator term |
author. |
| 9 (RLIN) |
395164 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Developing successful sport sponsorship plans / |
| Statement of responsibility, etc. |
David K. Stotler. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Morgantown, WV : |
| Name of producer, publisher, distributor, manufacturer |
Fitness Information Technology, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2013] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 126 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Sport management library. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 119-124) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Understanding Sport Sponsorship -- |
| Miscellaneous information |
2. |
| Title |
Prospecting for Sponsors -- |
| Miscellaneous information |
3. |
| Title |
Identifying Sponsor Needs -- |
| Miscellaneous information |
4. |
| Title |
Olympic Sponsorship Opportunities -- |
| Miscellaneous information |
5. |
| Title |
Individual Athlete Sponsorships -- |
| Miscellaneous information |
6. |
| Title |
Financial Implications -- |
| Miscellaneous information |
7. |
| Title |
Developing Successful Sport Sponsorship Proposals -- |
| Miscellaneous information |
8. |
| Title |
Securing Sponsorship Agreements -- |
| Miscellaneous information |
9. |
| Title |
Managing Sport Sponsorships. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Securing sponsorship deals in sport is more important than ever, but it also presents numerous challenges during difficult financial times. Readers of this revised fourth edition of Developing Successful Sport Sponsorship Plans will learn how to overcome the challenges of securing quality sponsorship agreements. Internationally acclaimed author David K. Stotlar guides readers in a step-by-step, sequential process of how to build a quality sponsorship proposal that ensures success. Most of the following chapters also include worksheets that will assist readers in constructing a sponsorship proposal: Understanding Sport Sponsorship; Prospecting for Sponsors; Identifying Sponsor Needs; Olympic Sponsorship Opportunities; Individual Athlete Sponsorships; Financial Implications; Developing Successful Sport Sponsorship Proposals; Securing Sponsorship Agreements; Managing Sport Sponsorships. The intent of Developing Successful Sport Sponsorship Plans, 4th Edition is simple: to provide a workbook that assists readers in creating a sponsorship proposal through well-defined, industry-proven protocol and following that up by securing and managing sponsorship agreements."--Publisher's website. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sports sponsorship |
| Geographic subdivision |
United States |
| 9 (RLIN) |
641249 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sports |
| Geographic subdivision |
United States |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporate sponsorship |
| Geographic subdivision |
United States |
| 9 (RLIN) |
627136 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Sport management library. |
| 9 (RLIN) |
1079096 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b13501264 |
| b |
11-07-17 |
| c |
28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
796.0698 STO |
| g |
1 |
| i |
A508108B |
| j |
0 |
| l |
smain |
| o |
- |
| p |
$57.69 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
3 |
| v |
0 |
| w |
0 |
| x |
1 |
| y |
.i1339423x |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
s |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
wvu |
| -- |
0 |
