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Ticket operations and sales management in sport / James T. Reese, Jr., editor, Drexel University.

Contributor(s): Material type: TextTextSeries: Sport management libraryPublisher: Morgantown, WV : Fitness Information Technology, [2013]Copyright date: ©2013Description: viii, 187 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1935412205
  • 9781935412205
Subject(s): DDC classification:
  • 338.4379 23
Contents:
1. Ticket operations history and background / James T. Reese, Jr. and Derek Thomas -- 2. Ticketing technology / James T. Reese, Jr., Dexter Davis, Katelyn Jacobs, and Don Rovak -- 3. Customer service and customer relationship management (CRM) / Jim Kadlecek and Flavil Hampsten -- 4. Priority systems / James T. Reese, Jr. -- 5. Ticket pricing / Kevin Heisey and James T. Reese, Jr. -- 6. The ticket sales process / Mark Washo -- 7. Ticket distribution / Shelley Binegar -- 8. Secondary ticket market / Joris Drayer -- 9. Legal aspects of ticket operations / Mark A. Dodds, Kristi Schoepfer Bochicchio, and Peter Han -- 10. Policy development / Shelley Binegar -- 11. Internships and job preparation / Vicky Martin and James T. Reese, Jr. -- 12. Securing a job in ticket operations or ticket sales / James T. Reese, Jr. and Vicky Martin.
Summary: In what promises to be one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T. Reese, Jr. and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. The textbook opens with the history of ticket operations, tracking the evolution of the sports ticket from the tesserae of ancient Rome to the virtual ticket widely used today. Each chapter analyzes a separate component of ticket operations, providing students with an inside look at the industry. Material covered includes technological advances, pricing, legal aspects, distribution, and customer service. Two chapters are also devoted to providing guidance for preparing for and securing internships and jobs.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book South Campus South Campus Main Collection 338.4379 TIC (Browse shelf(Opens below)) 1 Available A549934B

Includes bibliographical references and index.

1. Ticket operations history and background / James T. Reese, Jr. and Derek Thomas -- 2. Ticketing technology / James T. Reese, Jr., Dexter Davis, Katelyn Jacobs, and Don Rovak -- 3. Customer service and customer relationship management (CRM) / Jim Kadlecek and Flavil Hampsten -- 4. Priority systems / James T. Reese, Jr. -- 5. Ticket pricing / Kevin Heisey and James T. Reese, Jr. -- 6. The ticket sales process / Mark Washo -- 7. Ticket distribution / Shelley Binegar -- 8. Secondary ticket market / Joris Drayer -- 9. Legal aspects of ticket operations / Mark A. Dodds, Kristi Schoepfer Bochicchio, and Peter Han -- 10. Policy development / Shelley Binegar -- 11. Internships and job preparation / Vicky Martin and James T. Reese, Jr. -- 12. Securing a job in ticket operations or ticket sales / James T. Reese, Jr. and Vicky Martin.

In what promises to be one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T. Reese, Jr. and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. The textbook opens with the history of ticket operations, tracking the evolution of the sports ticket from the tesserae of ancient Rome to the virtual ticket widely used today. Each chapter analyzes a separate component of ticket operations, providing students with an inside look at the industry. Material covered includes technological advances, pricing, legal aspects, distribution, and customer service. Two chapters are also devoted to providing guidance for preparing for and securing internships and jobs.

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