Ticket operations and sales management in sport /
Ticket operations and sales management in sport /
James T. Reese, Jr., editor, Drexel University.
- viii, 187 pages : illustrations ; 25 cm.
- Sport management library .
- Sport management library. .
Includes bibliographical references and index.
Ticket operations history and background / Ticketing technology / Customer service and customer relationship management (CRM) / Priority systems / Ticket pricing / The ticket sales process / Ticket distribution / Secondary ticket market / Legal aspects of ticket operations / Policy development / Internships and job preparation / Securing a job in ticket operations or ticket sales / James T. Reese, Jr. and Derek Thomas -- James T. Reese, Jr., Dexter Davis, Katelyn Jacobs, and Don Rovak -- Jim Kadlecek and Flavil Hampsten -- James T. Reese, Jr. -- Kevin Heisey and James T. Reese, Jr. -- Mark Washo -- Shelley Binegar -- Joris Drayer -- Mark A. Dodds, Kristi Schoepfer Bochicchio, and Peter Han -- Shelley Binegar -- Vicky Martin and James T. Reese, Jr. -- James T. Reese, Jr. and Vicky Martin. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
In what promises to be one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T. Reese, Jr. and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. The textbook opens with the history of ticket operations, tracking the evolution of the sports ticket from the tesserae of ancient Rome to the virtual ticket widely used today. Each chapter analyzes a separate component of ticket operations, providing students with an inside look at the industry. Material covered includes technological advances, pricing, legal aspects, distribution, and customer service. Two chapters are also devoted to providing guidance for preparing for and securing internships and jobs.
1935412205 9781935412205
Sports--Marketing.--United States
Sports--Economic aspects--United States
Ticket brokerage--United States
338.4379
Includes bibliographical references and index.
Ticket operations history and background / Ticketing technology / Customer service and customer relationship management (CRM) / Priority systems / Ticket pricing / The ticket sales process / Ticket distribution / Secondary ticket market / Legal aspects of ticket operations / Policy development / Internships and job preparation / Securing a job in ticket operations or ticket sales / James T. Reese, Jr. and Derek Thomas -- James T. Reese, Jr., Dexter Davis, Katelyn Jacobs, and Don Rovak -- Jim Kadlecek and Flavil Hampsten -- James T. Reese, Jr. -- Kevin Heisey and James T. Reese, Jr. -- Mark Washo -- Shelley Binegar -- Joris Drayer -- Mark A. Dodds, Kristi Schoepfer Bochicchio, and Peter Han -- Shelley Binegar -- Vicky Martin and James T. Reese, Jr. -- James T. Reese, Jr. and Vicky Martin. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
In what promises to be one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T. Reese, Jr. and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. The textbook opens with the history of ticket operations, tracking the evolution of the sports ticket from the tesserae of ancient Rome to the virtual ticket widely used today. Each chapter analyzes a separate component of ticket operations, providing students with an inside look at the industry. Material covered includes technological advances, pricing, legal aspects, distribution, and customer service. Two chapters are also devoted to providing guidance for preparing for and securing internships and jobs.
1935412205 9781935412205
Sports--Marketing.--United States
Sports--Economic aspects--United States
Ticket brokerage--United States
338.4379