Survey research methods / Floyd J. Fowler, Jr., Center for Survey Research, University of Massachusetts Boston.
Material type:
TextSeries: Applied social research methods seriesPublisher: Los Angeles : SAGE, [2014]Copyright date: ©2014Edition: Fifth editionDescription: xi, 171 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 9781452259000
- 1452259003
- 300.723 23
- HN29 .F68 2013
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | North Campus North Campus Main Collection | 300.723 FOW (Browse shelf(Opens below)) | 1 | Available | A529315B |
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| 300.723 FLI An introduction to qualitative research / | 300.723 FLI An introduction to qualitative research / | 300.723 FOW Survey research methods / | 300.723 FOW Survey research methods / | 300.723 GLA The discovery of grounded theory : strategies for qualitative research / | 300.723 GLA The discovery of grounded theory : strategies for qualitative research / | 300.723 GLA The discovery of grounded theory : strategies for qualitative research / |
Includes bibliographical references and index.
Introduction -- Types of error in surveys -- Sampling -- Nonresponse: implementing a sample design -- Methods of data collection -- Designing questions to be good measures -- Evaluating survey questions and instruments -- Survey interviewing -- Preparing survey data for analysis -- Analyzing survey data -- Ethical issues in survey research -- Providing information about survey methods -- Survey error in perspective.
"The Fifth Edition of Floyd J. Fowler Jr.'s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process."--Publisher's website.
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