Survey research methods /
Fowler, Floyd J.,
Survey research methods / Floyd J. Fowler, Jr., Center for Survey Research, University of Massachusetts Boston. - Fifth edition. - xi, 171 pages : illustrations ; 23 cm - Applied social research methods series . - Applied social research methods series. .
Includes bibliographical references and index.
Introduction -- Types of error in surveys -- Sampling -- Nonresponse: implementing a sample design -- Methods of data collection -- Designing questions to be good measures -- Evaluating survey questions and instruments -- Survey interviewing -- Preparing survey data for analysis -- Analyzing survey data -- Ethical issues in survey research -- Providing information about survey methods -- Survey error in perspective.
"The Fifth Edition of Floyd J. Fowler Jr.'s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process."--Publisher's website.
9781452259000 1452259003
2013029356
Social surveys.
HN29 / .F68 2013
300.723
Survey research methods / Floyd J. Fowler, Jr., Center for Survey Research, University of Massachusetts Boston. - Fifth edition. - xi, 171 pages : illustrations ; 23 cm - Applied social research methods series . - Applied social research methods series. .
Includes bibliographical references and index.
Introduction -- Types of error in surveys -- Sampling -- Nonresponse: implementing a sample design -- Methods of data collection -- Designing questions to be good measures -- Evaluating survey questions and instruments -- Survey interviewing -- Preparing survey data for analysis -- Analyzing survey data -- Ethical issues in survey research -- Providing information about survey methods -- Survey error in perspective.
"The Fifth Edition of Floyd J. Fowler Jr.'s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process."--Publisher's website.
9781452259000 1452259003
2013029356
Social surveys.
HN29 / .F68 2013
300.723