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Key strategy tools : the 80+ tools for every manager to build a winning strategy / by Vaughan Evans.

By: Material type: TextTextPublisher: Harlow, England : Pearson, 2013Copyright date: ©2013Description: xviii, 358 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0273778862
  • 9780273778868
Other title:
  • Key strategy tools : the eighty + tools for every manager to build a winning strategy
Subject(s): DDC classification:
  • 658.4012 23
LOC classification:
  • HD30.28 .E93 2013
Contents:
Introduction -- Knowing your business -- Setting goals and objectives -- Forecasting market demand -- Gauging industry competition -- Tracking competitive advantage -- Targeting the strategic gap -- Bridging the gap: business strategy -- Bridging the gap: corporate strategy -- Addressing risk and opportunity.
Summary: "Let Key Strategy Tools be your guide to developing a winning strategy for your firm. Cherry-pick the most useful approaches for your business and create a robust strategy that withstands investor scrutiny and becomes your roadmap to success. Covering 88 tools and framed within an innovative strategy development process, the Strategy Pyramid, this user-friendly manual takes you through each step of the process. Whether analysing your market, building competitive advantage or addressing risk and opportunity, you'll find the strategic thinking tools you need at every stage in your strategy development."--Publisher's website.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.4012 EVA (Browse shelf(Opens below)) 1 Available A479441B
Book South Campus South Campus Main Collection 658.4012 EVA (Browse shelf(Opens below)) 1 Long Overdue (Lost) Issued 13/11/2023 A479443B

Includes bibliographical references and index.

Introduction -- Knowing your business -- Setting goals and objectives -- Forecasting market demand -- Gauging industry competition -- Tracking competitive advantage -- Targeting the strategic gap -- Bridging the gap: business strategy -- Bridging the gap: corporate strategy -- Addressing risk and opportunity.

"Let Key Strategy Tools be your guide to developing a winning strategy for your firm. Cherry-pick the most useful approaches for your business and create a robust strategy that withstands investor scrutiny and becomes your roadmap to success. Covering 88 tools and framed within an innovative strategy development process, the Strategy Pyramid, this user-friendly manual takes you through each step of the process. Whether analysing your market, building competitive advantage or addressing risk and opportunity, you'll find the strategic thinking tools you need at every stage in your strategy development."--Publisher's website.

Machine converted from AACR2 source record.

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