Small business marketing / Ian Chaston.
Material type:
TextPublisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2014Copyright date: ©2014Edition: 2nd editionDescription: xiii, 296 pages : illustrations (black and white) ; 24 cmContent type: - text
- unmediated
- volume
- 9781137326003
- 113732600X
- 658.8 23
Contents:
Philosophy and process -- Assessing and processing information -- Risk assessment -- Internal competence -- Market positioning -- Marketing planning -- Innovation -- Promotion -- Social media -- Pricing and distribution -- Information management -- Service marketing -- International marketing -- Difficult futures.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8 CHA (Browse shelf(Opens below)) | 1 | Available | A528984B |
Includes bibliographical references and index.
Philosophy and process -- Assessing and processing information -- Risk assessment -- Internal competence -- Market positioning -- Marketing planning -- Innovation -- Promotion -- Social media -- Pricing and distribution -- Information management -- Service marketing -- International marketing -- Difficult futures.
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