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Chaston, Ian,

Small business marketing / Ian Chaston. - 2nd edition. - xiii, 296 pages : illustrations (black and white) ; 24 cm

Includes bibliographical references and index.

Philosophy and process -- Assessing and processing information -- Risk assessment -- Internal competence -- Market positioning -- Marketing planning -- Innovation -- Promotion -- Social media -- Pricing and distribution -- Information management -- Service marketing -- International marketing -- Difficult futures.

ISBN: 9781137326003 113732600X

Nat. Bib. No.: GBB379498 bnb

Nat. Bib. Agency Control No.: 016489293 Uk

Subjects--Topical Terms:
Marketing--Management.
Small business marketing

Dewey Class. No.: 658.8