Consumer behaviour / Jim Blythe.
Material type:
TextPublisher: London : SAGE, 2013Copyright date: ©2013Edition: 2nd editionDescription: xx, 450 pages : illustrations ; 27 cmContent type: - text
- unmediated
- volume
- 1446266443
- 9781446266441
- 1446266451
- 9781446266458
- 658.8342 23
- HF5415.32 .B58 2013
Partial contents:
The importance of understanding consumer behaviour -- Drive, motivation and hedonism -- Goals, risk and uncertainty -- Personality and self-concept -- Perception -- Learning -- Attitude formation and change -- The environment, class and culture -- Reference groups -- The family -- New and repeat buying behaviour -- Innovation -- Post-purchase behaviour -- Services markets -- Organisational buying behaviour -- Consumer behaviour and the marketing mix.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8342 BLY (Browse shelf(Opens below)) | 1 | Available | A479605B |
Previous edition: London: Thomson, 2008.
Includes bibliographical references and index.
The importance of understanding consumer behaviour -- Drive, motivation and hedonism -- Goals, risk and uncertainty -- Personality and self-concept -- Perception -- Learning -- Attitude formation and change -- The environment, class and culture -- Reference groups -- The family -- New and repeat buying behaviour -- Innovation -- Post-purchase behaviour -- Services markets -- Organisational buying behaviour -- Consumer behaviour and the marketing mix.
Machine converted from AACR2 source record.
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