Consumer behaviour /
Blythe, Jim
Consumer behaviour / Jim Blythe. - 2nd edition. - xx, 450 pages : illustrations ; 27 cm
Previous edition: London: Thomson, 2008.
Includes bibliographical references and index.
The importance of understanding consumer behaviour -- Drive, motivation and hedonism -- Goals, risk and uncertainty -- Personality and self-concept -- Perception -- Learning -- Attitude formation and change -- The environment, class and culture -- Reference groups -- The family -- New and repeat buying behaviour -- Innovation -- Post-purchase behaviour -- Services markets -- Organisational buying behaviour -- Consumer behaviour and the marketing mix.
1446266443 9781446266441 1446266451 9781446266458
Consumer behavior.
HF5415.32 / .B58 2013
658.8342
Consumer behaviour / Jim Blythe. - 2nd edition. - xx, 450 pages : illustrations ; 27 cm
Previous edition: London: Thomson, 2008.
Includes bibliographical references and index.
The importance of understanding consumer behaviour -- Drive, motivation and hedonism -- Goals, risk and uncertainty -- Personality and self-concept -- Perception -- Learning -- Attitude formation and change -- The environment, class and culture -- Reference groups -- The family -- New and repeat buying behaviour -- Innovation -- Post-purchase behaviour -- Services markets -- Organisational buying behaviour -- Consumer behaviour and the marketing mix.
1446266443 9781446266441 1446266451 9781446266458
Consumer behavior.
HF5415.32 / .B58 2013
658.8342