Retailing / Patrick M. Dunne, Robert F. Lusch, James R. Carver.
Material type:
Text[Southern Melbourne, Vic.] : South-Western Cengage Learning, [2014] ©2014Edition: 8th editionDescription: xxxi, 683 pages : colour illustrations ; 27 cmContent type: - text
- unmediated
- volume
- 9781133953807
- 1133953808
- 658.82 23
Contents:
Perspectives on retailing -- Retail strategic planning and operations management -- Retail customers -- Evaluating the competition in retailing -- Managing the supply chain -- Legal and ethical behavior -- Market selection and retail location analysis -- Managing a retailer's finances -- Merchandise buying and handling -- Retail pricing -- Advertising and promotion -- Customer services and retail selling -- Store layout and design -- Reframing retail strategy -- Appendix -- Glossary.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.82 DUN (Browse shelf(Opens below)) | 1 | Available | A499935B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.816 VOH Principles of pricing : an analytical approach / | 658.816 WIN Pricing / | 658.818 MEN Sales forecasting management : understanding the techniques, systems, and management of the sales forecasting process / | 658.82 DUN Retailing / | 658.82 FOG New Zealand case studies in marketing / | 658.82 FOG Marketing : New Zealand case studies / | 658.82 FOG Marketing : New Zealand case studies / |
Previous edition: 2011.
Includes bibliographical references (pages 650-666) and index.
Perspectives on retailing -- Retail strategic planning and operations management -- Retail customers -- Evaluating the competition in retailing -- Managing the supply chain -- Legal and ethical behavior -- Market selection and retail location analysis -- Managing a retailer's finances -- Merchandise buying and handling -- Retail pricing -- Advertising and promotion -- Customer services and retail selling -- Store layout and design -- Reframing retail strategy -- Appendix -- Glossary.
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