Lusch, Robert F. (Personal Name)

His Retail planning and management, 1982: t.p. (Robert F. Lusch; Univ. of Okla.)

His Principles of marketing, 1987: CIP t.p. (Robert F. Lusch) data sh. (b. 1/21/49)

Retailing, 2015: page xix (Robert F. Lusch; received Ph.D in business administration from the University of Wisconsin; professor at University of Arizona)

Wikipedia, viewed August 26, 2016 (Robert F. Lusch; born 1949; received his Ph.D. in Business Administration from the University of Wisconsin-Madison)

University of Oklahoma Faculty Senate agenda, Mar. 6, 2017: (Robert Lusch (Marketing) died February 23, 2017)