Marketing research : tools & techniques / Nigel Bradley.
Material type:
TextPublisher: Oxford : Oxford University Press, 2013Edition: Third editionDescription: xx, 527 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 019965509X
- 9780199655090
- 658.83 23
Contents:
Part 1. Research preparation -- Part 2. Data collection -- Part 3. Analysis and communication -- Part 4. Marketing research contexts.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.83 BRA (Browse shelf(Opens below)) | 1 | Available | A480297B |
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| 658.8270993 NEW New Zealand's favourite brands : an insight into some of New Zealand's most iconic brands. | 658.8270993 SUP Superbrands : an insight into many of New Zealand's most trusted brands. Volume I. | 658.8270994 SUP Superbrands : an insight into many of Australia's most trusted brands. Volume IV. | 658.83 BRA Marketing research : tools & techniques / | 658.83 BUR Marketing research / | 658.83 BUR Marketing research / | 658.83 BUR Marketing research / |
Previous ed.: 2010.
Includes bibliographical references and index.
Part 1. Research preparation -- Part 2. Data collection -- Part 3. Analysis and communication -- Part 4. Marketing research contexts.
Machine converted from AACR2 source record.
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