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Bradley, Nigel, 1958-

Marketing research : tools & techniques / Nigel Bradley. - Third edition. - xx, 527 pages : illustrations ; 25 cm

Previous ed.: 2010.

Includes bibliographical references and index.

Research preparation -- Data collection -- Analysis and communication -- Marketing research contexts. Part 1. Part 2. Part 3. Part 4.

ISBN: 019965509X 9780199655090

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83