Sport brands / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet.
Material type:
TextSeries: Sports marketing seriesPublisher: Milton Park, Abingdon, Oxon ; New York : Routledge, 2013Copyright date: © 2013. Description: x, 197 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9780415532846 (hbk)
- 0415532841 (hbk)
- 9780415532853 (pbk.)
- 041553285X (pbk.)
- 796.06 23
- GV716 .B664 2013
Partial contents:
1. The great variety of sport brands -- 2. The tangible influence of sport brands -- 3. The intangible influence of sport brands -- 4. Subcultures, communities and sport brands -- 5. The economic and social value of sport brands -- 6. Sport brands' growth strategies -- 7. Sport brands' threats.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | North Campus North Campus Main Collection | 796.06 BOU (Browse shelf(Opens below)) | 1 | Available | A516587B |
Browsing North Campus shelves, Shelving location: North Campus Main Collection Close shelf browser (Hides shelf browser)
Includes bibliographical references (pages 182-189) and index.
1. The great variety of sport brands -- 2. The tangible influence of sport brands -- 3. The intangible influence of sport brands -- 4. Subcultures, communities and sport brands -- 5. The economic and social value of sport brands -- 6. Sport brands' growth strategies -- 7. Sport brands' threats.
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