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Sport brands / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet.

By: Contributor(s): Material type: TextTextSeries: Sports marketing seriesPublisher: Milton Park, Abingdon, Oxon ; New York : Routledge, 2013Copyright date: © 2013. Description: x, 197 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780415532846 (hbk)
  • 0415532841 (hbk)
  • 9780415532853 (pbk.)
  • 041553285X (pbk.)
Subject(s): DDC classification:
  • 796.06 23
LOC classification:
  • GV716 .B664 2013
Partial contents:
1. The great variety of sport brands -- 2. The tangible influence of sport brands -- 3. The intangible influence of sport brands -- 4. Subcultures, communities and sport brands -- 5. The economic and social value of sport brands -- 6. Sport brands' growth strategies -- 7. Sport brands' threats.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book North Campus North Campus Main Collection 796.06 BOU (Browse shelf(Opens below)) 1 Available A516587B

Includes bibliographical references (pages 182-189) and index.

1. The great variety of sport brands -- 2. The tangible influence of sport brands -- 3. The intangible influence of sport brands -- 4. Subcultures, communities and sport brands -- 5. The economic and social value of sport brands -- 6. Sport brands' growth strategies -- 7. Sport brands' threats.

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