Consumer behavior : buying, having, and being / Michael R. Solomon.
Material type: TextPublisher: Harlow : Pearson Education, 2012Edition: Tenth edition, Global editionDescription: 1 volume : illustrations (chiefly colour) ; 28 cmContent type:- text
- unmediated
- volume
- 0273767313
- 9780273767312
- Consumer behaviour
- Consumer behaviour : Buying, having, and being
- 658.8342 23
- HF
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8342 SOL (Browse shelf(Opens below)) | 1 | Available | A507871B |
Previous ed.: Boston, Mass.: Pearson, 2011.
Includes bibliographical references and index.
SECTION 1: CONSUMERS IN THE MARKETPLACE Chapter 1. Consumers Rule SECTION 2: CONSUMERS AS INDIVIDUALS Chapter 2. Perception Chapter 3. Learning and Memory Chapter 4. Motivation and Values Chapter 5. The Self Chapter 6. Personality and Lifestyles Chapter 7. Attitudes and Persuasive Communications SECTION 3: CONSUMERS AS DECISION MAKERS Chapter 8. Individual Decision Making Chapter 9. Buying and Disposing Chapter 10. Groups Chapter 11. Organizational and Household Decision Making SECTION 4: CONSUMERS AND SUBCULTURES Chapter 12. Income and Social Class Chapter 13. Ethnic, Racial, and Religious Subcultures Chapter 14. Age Subcultures SECTION 5: CONSUMERS AND CULTURE Chapter 15. Cultural Influences on Consumer Behavior Chapter 16. Global Consumer Culture.
Machine converted from AACR2 source record.
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