Consumer behavior : buying, having, and being /
Solomon, Michael R.,
Consumer behavior : buying, having, and being / Consumer behaviour Consumer behaviour : Buying, having, and being Michael R. Solomon. - Tenth edition, Global edition. - 1 volume : illustrations (chiefly colour) ; 28 cm
Previous ed.: Boston, Mass.: Pearson, 2011.
Includes bibliographical references and index.
SECTION 1: CONSUMERS IN THE MARKETPLACE Chapter 1. Consumers Rule SECTION 2: CONSUMERS AS INDIVIDUALS Chapter 2. Perception Chapter 3. Learning and Memory Chapter 4. Motivation and Values Chapter 5. The Self Chapter 6. Personality and Lifestyles Chapter 7. Attitudes and Persuasive Communications SECTION 3: CONSUMERS AS DECISION MAKERS Chapter 8. Individual Decision Making Chapter 9. Buying and Disposing Chapter 10. Groups Chapter 11. Organizational and Household Decision Making SECTION 4: CONSUMERS AND SUBCULTURES Chapter 12. Income and Social Class Chapter 13. Ethnic, Racial, and Religious Subcultures Chapter 14. Age Subcultures SECTION 5: CONSUMERS AND CULTURE Chapter 15. Cultural Influences on Consumer Behavior Chapter 16. Global Consumer Culture.
0273767313 9780273767312
Consumer behavior.
Market surveys.
HF
658.8342
Consumer behavior : buying, having, and being / Consumer behaviour Consumer behaviour : Buying, having, and being Michael R. Solomon. - Tenth edition, Global edition. - 1 volume : illustrations (chiefly colour) ; 28 cm
Previous ed.: Boston, Mass.: Pearson, 2011.
Includes bibliographical references and index.
SECTION 1: CONSUMERS IN THE MARKETPLACE Chapter 1. Consumers Rule SECTION 2: CONSUMERS AS INDIVIDUALS Chapter 2. Perception Chapter 3. Learning and Memory Chapter 4. Motivation and Values Chapter 5. The Self Chapter 6. Personality and Lifestyles Chapter 7. Attitudes and Persuasive Communications SECTION 3: CONSUMERS AS DECISION MAKERS Chapter 8. Individual Decision Making Chapter 9. Buying and Disposing Chapter 10. Groups Chapter 11. Organizational and Household Decision Making SECTION 4: CONSUMERS AND SUBCULTURES Chapter 12. Income and Social Class Chapter 13. Ethnic, Racial, and Religious Subcultures Chapter 14. Age Subcultures SECTION 5: CONSUMERS AND CULTURE Chapter 15. Cultural Influences on Consumer Behavior Chapter 16. Global Consumer Culture.
0273767313 9780273767312
Consumer behavior.
Market surveys.
HF
658.8342