Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.
Material type: TextPublisher: [Melbourne, Vic.] : South-Western, Cengage Learning, [2013]Copyright date: ©2013Edition: Eleventh editionDescription: xxx, 428 pages : illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 1133189563
- 9781133189565
- 658.804 23
- HF5415.13 .H87 2013
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | South Campus South Campus Main Collection | 658.804 HUT (Browse shelf(Opens below)) | 1 | Available | A518191B |
Browsing South Campus shelves, Shelving location: South Campus Main Collection Close shelf browser (Hides shelf browser)
658.804 BUS Business-to-business marketing / | 658.804 BUS Business-to-business marketing / | 658.804 BUS Business-to-business marketing / | 658.804 HUT Business marketing management : B2B / | 658.816 MAC Value-based pricing : drive sales and boost your bottom line by creating, communicating and capturing customer value / | 658.827 AAK Building strong brands / | 658.827 KEL Best practice cases in branding : lessons from the world's strongest brands / |
Includes bibliographical references and index.
Machine converted from AACR2 source record.
There are no comments on this title.
Log in to your account to post a comment.