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Business marketing management : B2B /

Hutt, Michael D.,

Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. - Eleventh edition. - xxx, 428 pages : illustrations ; 27 cm

Includes bibliographical references and index.

ISBN: 1133189563 9781133189565

LCCN: 2011944035

Subjects--Topical Terms:
Industrial marketing--Management--Case studies

LC Class. No.: HF5415.13 / .H87 2013

Dewey Class. No.: 658.804

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