Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Del I. Hawkins.
Material type:
TextPublisher: Sydney, N.S.W. : McGraw-Hill, [2011]Copyright date: ©2011Edition: Sixth editionDescription: xxvi, 654 pages : illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 0070287090
- 9780070287099
- 658.83420994 23
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.83420994 QUE (Browse shelf(Opens below)) | 1 | Available | A519629B |
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| 658.83420954 MAJ Consumer behaviour : insights from Indian market / | 658.83420993 LAW New Zealand in the 21st century : a consumer lifestyles study / | 658.83420993 TOD New Zealand beyond 2000 : a consumer lifestyles study / | 658.83420994 QUE Consumer behaviour : implications for marketing strategy / | 658.83420994 QUE Consumer behaviour : implications for marketing strategy / | 658.8343 BEH The behavioral economics of brand choice / | 658.8343 CAL Indispensable : how to become the company that your customers can't live without / |
Previously published: 2006.
Includes bibliographical references and index.
1. Consumer behaviour and marketing strategy -- Pt 1 Consumer decision process 2. Situational influences -- 3. Problem recognition -- 4. Information search -- 5. Evaluating and selecting alternatives -- 6. Outlet selection and product purchase -- 7. Postpurchase processes, customer satisfaction and consumer loyalty -- Pt 2 Internal influences 8. Perception -- 9. Learning and memory -- 10. Motivation, personality and emotion -- 11. Attitude and attitude change -- Pt 3 External influences 12. Australasian society: demographics and lifestyles -- 13. Household structure and consumption behaviour -- 14. Group influence and communication -- 15. Social stratification -- 16. Culture and cross-cultural variations in consumer behaviour -- Pt 4 Contemporary topics in consumer behaviour. 17. Business-to-business buying behaviour -- 18. Consumers and society.
Machine converted from AACR2 source record.
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