Consumer behaviour : implications for marketing strategy /
Quester, Pascale G.
Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Del I. Hawkins. - Sixth edition. - xxvi, 654 pages : illustrations ; 26 cm
Previously published: 2006.
Includes bibliographical references and index.
1. Consumer behaviour and marketing strategy -- Pt 1 Consumer decision process 2. Situational influences -- 3. Problem recognition -- 4. Information search -- 5. Evaluating and selecting alternatives -- 6. Outlet selection and product purchase -- 7. Postpurchase processes, customer satisfaction and consumer loyalty -- Pt 2 Internal influences 8. Perception -- 9. Learning and memory -- 10. Motivation, personality and emotion -- 11. Attitude and attitude change -- Pt 3 External influences 12. Australasian society: demographics and lifestyles -- 13. Household structure and consumption behaviour -- 14. Group influence and communication -- 15. Social stratification -- 16. Culture and cross-cultural variations in consumer behaviour -- Pt 4 Contemporary topics in consumer behaviour. 17. Business-to-business buying behaviour -- 18. Consumers and society.
0070287090 9780070287099
Consumer behavior--Australia
Market surveys--Australia
Consumer behavior--Australia--Case studies
658.83420994
Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Del I. Hawkins. - Sixth edition. - xxvi, 654 pages : illustrations ; 26 cm
Previously published: 2006.
Includes bibliographical references and index.
1. Consumer behaviour and marketing strategy -- Pt 1 Consumer decision process 2. Situational influences -- 3. Problem recognition -- 4. Information search -- 5. Evaluating and selecting alternatives -- 6. Outlet selection and product purchase -- 7. Postpurchase processes, customer satisfaction and consumer loyalty -- Pt 2 Internal influences 8. Perception -- 9. Learning and memory -- 10. Motivation, personality and emotion -- 11. Attitude and attitude change -- Pt 3 External influences 12. Australasian society: demographics and lifestyles -- 13. Household structure and consumption behaviour -- 14. Group influence and communication -- 15. Social stratification -- 16. Culture and cross-cultural variations in consumer behaviour -- Pt 4 Contemporary topics in consumer behaviour. 17. Business-to-business buying behaviour -- 18. Consumers and society.
0070287090 9780070287099
Consumer behavior--Australia
Market surveys--Australia
Consumer behavior--Australia--Case studies
658.83420994