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Understanding Michael Porter : the essential guide to competition and strategy / Joan Magretta.

By: Material type: TextTextPublisher: Boston, Mass. : Harvard Business Review Press, [2012]Copyright date: ©2012Description: x, 236 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1422160599
  • 9781422160596
Subject(s): DDC classification:
  • 658.4012 23
LOC classification:
  • HD41 .P6776 2012
Contents:
1. What is competition? -- Competition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- 2. What is strategy? -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications.
Summary: Examines and explains the revolutionary business frameworks of Michael Porter, with examples to illustrate and update Porter's ideas for achieving and sustaining competitive success.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.4012 MAG (Browse shelf(Opens below)) 1 Available A509743B

Includes bibliographical references and index.

1. What is competition? -- Competition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- 2. What is strategy? -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications.

Examines and explains the revolutionary business frameworks of Michael Porter, with examples to illustrate and update Porter's ideas for achieving and sustaining competitive success.

Machine converted from AACR2 source record.

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