Understanding Michael Porter : the essential guide to competition and strategy /
Magretta, Joan, 1948-
Understanding Michael Porter : the essential guide to competition and strategy / Joan Magretta. - x, 236 pages : illustrations ; 24 cm
Includes bibliographical references and index.
1. What is competition? -- Competition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- 2. What is strategy? -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications.
Examines and explains the revolutionary business frameworks of Michael Porter, with examples to illustrate and update Porter's ideas for achieving and sustaining competitive success.
1422160599 9781422160596
2011022624
Porter, Michael E., 1947-
Competition
Strategic planning.
HD41 / .P6776 2012
658.4012
Understanding Michael Porter : the essential guide to competition and strategy / Joan Magretta. - x, 236 pages : illustrations ; 24 cm
Includes bibliographical references and index.
1. What is competition? -- Competition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- 2. What is strategy? -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications.
Examines and explains the revolutionary business frameworks of Michael Porter, with examples to illustrate and update Porter's ideas for achieving and sustaining competitive success.
1422160599 9781422160596
2011022624
Porter, Michael E., 1947-
Competition
Strategic planning.
HD41 / .P6776 2012
658.4012