Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.
Material type: TextPublisher: Thousand Oaks, Calif. : SAGE Publications, [2011]Copyright date: ©2011Edition: Fourth editionDescription: xi, 502 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 1412981492
- 9781412981491
- Social marketing : Influencing behaviours for good
- 658.8 23
- HF5414 .K67 2011
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.8 LEE (Browse shelf(Opens below)) | 1 | Available | A509778B |
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Prevised edition entered under: Kotler, Philip.
Includes bibliographical references and index.
Machine converted from AACR2 source record.
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