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Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.

By: Contributor(s): Material type: TextTextPublisher: Thousand Oaks, Calif. : SAGE Publications, [2011]Copyright date: ©2011Edition: Fourth editionDescription: xi, 502 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1412981492
  • 9781412981491
Other title:
  • Social marketing : Influencing behaviours for good
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5414 .K67 2011
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8 LEE (Browse shelf(Opens below)) 1 Available A509778B

Prevised edition entered under: Kotler, Philip.

Includes bibliographical references and index.

Machine converted from AACR2 source record.

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