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Lee, Nancy, 1932-

Social marketing : influencing behaviors for good / Social marketing : Influencing behaviours for good Nancy R. Lee, Philip Kotler. - Fourth edition. - xi, 502 pages : illustrations ; 24 cm

Prevised edition entered under: Kotler, Philip.

Includes bibliographical references and index.

ISBN: 1412981492 9781412981491

LCCN: 2011033241

Subjects--Topical Terms:
Social marketing.
Behavior modification.

LC Class. No.: HF5414 / .K67 2011

Dewey Class. No.: 658.8