Strategic international marketing : an advanced perspective / edited by T.C. Melewar, Suraksha Gupta.
Material type: TextPublisher: Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2012Description: xxvii, 303 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 0230580246
- 9780230580244
- 658.84 23
- HF1416 .S84 2012
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.84 STR (Browse shelf(Opens below)) | 1 | Available | A509974B |
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658.84 JOH Global marketing : foreign entry, local marketing & global management / | 658.84 JOH Export/import procedures and documentation / | 658.84 KEE Global marketing / | 658.84 STR Strategic international marketing : an advanced perspective / | 658.840095 FLE International marketing : an Asia-Pacific perspective / | 658.840095 FLE International marketing : an Asia-Pacific perspective / | 658.84095 HAN A handbook of Confucian/chopsticks marketing / |
Includes bibliographical references and index.
Machine generated contents note: -- Pt 1: -- Chapter 1: Introduction to International Marketing -- TC Melewar & -- Suraksha Gupta -- Pt 2: The 7Ps of the international marketing mix -- Chapter 2: Product -- Stan Paliwoda -- Chapter 3: Product -- Sak Onkvist & -- John J Shaw -- Chapter 4: Price -- Chapter 5: Price -- Chapter 6: Place -- Suraksha Gupta & -- TC Melewar -- Chapter 7: Place -- Chapter 8: Promotion -- Don E Schultz -- Chapter 9: Promotion -- Patrick de Pelsmacker & -- Cauberghe Verolien -- Chapter 10: People -- Klement Podnar & -- Zlatko Jancic -- Chapter 11: People -- Michael R Czinkota & -- A Coskun Samli -- Chapter 12: Processes -- Repo K Lindberg & -- Christian Gronroos -- Chapter 13: Processes -John Cadogan -- Chapter 14: Physical Evidence -- Adrian Palmer -- Chapter 15: Physical Evidence -- Keith Dinnie -- Pt 3: Discussion & -- Conclusion -- Chapter 16: Future Directions -- John Saunders -- Chapter 17: Conclusion -- TC Melewar & -- Suraksha Gupta.
"Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global markets. It offers the most recent ideas, trendsand original research in the theory andpractice of global marketing strategy and tactics in an easy to read format and illustrative case studies.Based around the 7Ps of the marketing mix, it includes contributions from the leading researchers and academics in the field of international marketing"-- Provided by publisher.
Machine converted from AACR2 source record.
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