MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03006cam a22003974i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221102171434.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120510s2012 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011049935 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0230580246 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780230580244 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b12470442 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)430839345 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
CDX |
| -- |
NLE |
| -- |
BWX |
| -- |
BDX |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| Item number |
.S84 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Edition number |
23 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Strategic international marketing : |
| Remainder of title |
an advanced perspective / |
| Statement of responsibility, etc. |
edited by T.C. Melewar, Suraksha Gupta. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Basingstoke, Hampshire ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Palgrave Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 303 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: -- Pt 1: -- Chapter 1: Introduction to International Marketing -- TC Melewar & -- Suraksha Gupta -- Pt 2: The 7Ps of the international marketing mix -- Chapter 2: Product -- Stan Paliwoda -- Chapter 3: Product -- Sak Onkvist & -- John J Shaw -- Chapter 4: Price -- Chapter 5: Price -- Chapter 6: Place -- Suraksha Gupta & -- TC Melewar -- Chapter 7: Place -- Chapter 8: Promotion -- Don E Schultz -- Chapter 9: Promotion -- Patrick de Pelsmacker & -- Cauberghe Verolien -- Chapter 10: People -- Klement Podnar & -- Zlatko Jancic -- Chapter 11: People -- Michael R Czinkota & -- A Coskun Samli -- Chapter 12: Processes -- Repo K Lindberg & -- Christian Gronroos -- Chapter 13: Processes -John Cadogan -- Chapter 14: Physical Evidence -- Adrian Palmer -- Chapter 15: Physical Evidence -- Keith Dinnie -- Pt 3: Discussion & -- Conclusion -- Chapter 16: Future Directions -- John Saunders -- Chapter 17: Conclusion -- TC Melewar & -- Suraksha Gupta. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global markets. It offers the most recent ideas, trendsand original research in the theory andpractice of global marketing strategy and tactics in an easy to read format and illustrative case studies.Based around the 7Ps of the marketing mix, it includes contributions from the leading researchers and academics in the field of international marketing"-- |
| Assigning source |
Provided by publisher. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing. |
| 9 (RLIN) |
317668 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
International business enterprises. |
| 9 (RLIN) |
319477 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Melewar, T. C., |
| Relator term |
editor. |
| 9 (RLIN) |
1066812 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gupta, Suraksha, |
| Relator term |
editor. |
| 9 (RLIN) |
1094228 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b12470442 |
| b |
11-07-17 |
| c |
28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.84 STR |
| g |
1 |
| i |
A509974B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$72.84 |
| q |
- |
| r |
- |
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0 |
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3 |
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0 |
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0 |
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1 |
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.i13239430 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
