Introduction to marketing : theory and practice / Adrian Palmer.
Material type:
TextPublisher: Oxford : Oxford University Press, 2012Edition: Third editionDescription: xxxi, 542 pages ; 25 cmContent type: - text
- unmediated
- volume
- 0199602131
- 9780199602131
- 658.8 23
- HF
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8 PAL (Browse shelf(Opens below)) | 1 | Available | A417491B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.8 NON Nonprofit marketing / | 658.8 OXF The Oxford handbook of strategic sales and sales management / | 658.8 PAL Principles of services marketing / | 658.8 PAL Introduction to marketing : theory and practice / | 658.8 PER Basic marketing : a marketing strategy planning approach / | 658.8 PRI Foundations of marketing / | 658.8 PRI Marketing principles / |
Includes bibliographical references and index.
Machine converted from AACR2 source record.
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