Introduction to marketing : theory and practice /
Palmer, Adrian,
Introduction to marketing : theory and practice / Adrian Palmer. - Third edition. - xxxi, 542 pages ; 25 cm
Includes bibliographical references and index.
0199602131 9780199602131
Marketing.
HF
658.8
Introduction to marketing : theory and practice / Adrian Palmer. - Third edition. - xxxi, 542 pages ; 25 cm
Includes bibliographical references and index.
0199602131 9780199602131
Marketing.
HF
658.8