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The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L. J. Shrum.

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Material type: Text

TextPublisher: New York : Routledge, 2012Edition: Second editionDescription: xvii, 346 pages : illustrations ; 24 cmContent type:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.1019 PSY (Browse shelf(Opens below))	1	Available		A506949B
Book	City Campus City Campus Main Collection	659.1019 PSY (Browse shelf(Opens below))	1	Available		A480861B

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Previous	659.1019 OSH Persuasion in advertising /	659.1019 PSY The psychology of entertainment media : blurring the lines between entertainment and persuasion /	659.1019 PSY The psychology of entertainment media : blurring the lines between entertainment and persuasion /	659.1019 PSY The psychology of entertainment media : blurring the lines between entertainment and persuasion /	659.1019 SAM Freud on Madison Avenue : motivation research and subliminal advertising in America /	659.1019 SCO The psychology of advertising : a simple exposition of the principles of psychology in their relation to successful advertising.	659.1019 SCO The theory and practice of advertising : a simple exposition of the principles of psychology in their relation to successful advertising /	Next

Includes bibliographical references and index.

Machine converted from AACR2 source record.

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