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The psychology of entertainment media : blurring the lines between entertainment and persuasion / edited by L. J. Shrum. - Second edition. - xvii, 346 pages : illustrations ; 24 cm

Includes bibliographical references and index.

ISBN: 1848729448 9781848729445

LCCN: 2011046657

Subjects--Topical Terms:
Subliminal advertising
Mass media--Psychological aspects
Persuasion (Psychology)
Manipulative behavior.

LC Class. No.: HF5827.9 / .P78 2012

Dewey Class. No.: 659.1019