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Strategic management : concept and tools / Jae K. Shim.

By: Material type: TextTextPublisher: Cranbrook : Global Professional, [2012]Copyright date: ©2012Description: ix, 200 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1906403708
  • 9781906403706
Subject(s): DDC classification:
  • 658.4012 23
LOC classification:
  • HD31 .S454 2011
Contents:
Strategic management : an overview -- Environmental analysis -- Industry and competitor analysis -- Internal appraisal -- Strategic formulation -- Strategic choice -- Strategic implementation issues -- Strategic evaluation and control -- Crafting global strategy.
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Includes bibliographical references and index.

Strategic management : an overview -- Environmental analysis -- Industry and competitor analysis -- Internal appraisal -- Strategic formulation -- Strategic choice -- Strategic implementation issues -- Strategic evaluation and control -- Crafting global strategy.

Machine converted from AACR2 source record.

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