Strategic management : concept and tools /

Shim, Jae K.

Strategic management : concept and tools / Jae K. Shim. - ix, 200 pages : illustrations ; 24 cm

Includes bibliographical references and index.

Strategic management : an overview -- Environmental analysis -- Industry and competitor analysis -- Internal appraisal -- Strategic formulation -- Strategic choice -- Strategic implementation issues -- Strategic evaluation and control -- Crafting global strategy.

1906403708 9781906403706


Strategic planning.
Management.
Business planning.

HD31 / .S454 2011

658.4012

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