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Lessons on profiting from diversity / edited by Gloria Moss.

Contributor(s): Material type: TextTextPublisher: Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2012Description: xiv, 278 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0230250203
  • 9780230250208
Subject(s): DDC classification:
  • 658.3008 23
LOC classification:
  • HF5549.5.M5 L47 2012
Contents:
List of figures -- List of tables -- Notes on contributors -- Lessons on profiting from diversity / Gloria Moss -- Diversity and web design / Gloria Moss -- Digital communications and older groups : an Anglo-French comparison / Hilary Mullen, Gloria Moss, and Catherina Wulf -- Age and grey entrepreuneurship / Lorraine Watkins-Mathys -- Personality -- Adapting communications styles to the needs of the market / Holly Buchanan -- Gender -- Transforming a white, masculine organisational culture / Ian Dodds -- Maximising the effectiveness of advertising for female markets / Thomas J. Jordan -- Professional services firms and gender diversity / Gloria Moss -- Profiting from diversity in the banking sector / Isabelle Maque, Audrey Becuwe, Isabelle Prim-Allaz, and Alice Garnier -- Disability -- Deaf people in the workplace / Marion Hersh -- Diversity's contribution to the bottom line : assigning a monetary value to diversity initiatives / Ian Dodds, Alan David, Gloria Moss, Valeriya Kanuk and Peter Unwin.
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Includes bibliographical references and index.

List of figures -- List of tables -- Notes on contributors -- Lessons on profiting from diversity / Gloria Moss -- Diversity and web design / Gloria Moss -- Digital communications and older groups : an Anglo-French comparison / Hilary Mullen, Gloria Moss, and Catherina Wulf -- Age and grey entrepreuneurship / Lorraine Watkins-Mathys -- Personality -- Adapting communications styles to the needs of the market / Holly Buchanan -- Gender -- Transforming a white, masculine organisational culture / Ian Dodds -- Maximising the effectiveness of advertising for female markets / Thomas J. Jordan -- Professional services firms and gender diversity / Gloria Moss -- Profiting from diversity in the banking sector / Isabelle Maque, Audrey Becuwe, Isabelle Prim-Allaz, and Alice Garnier -- Disability -- Deaf people in the workplace / Marion Hersh -- Diversity's contribution to the bottom line : assigning a monetary value to diversity initiatives / Ian Dodds, Alan David, Gloria Moss, Valeriya Kanuk and Peter Unwin.

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