Lessons on profiting from diversity /
Lessons on profiting from diversity /
edited by Gloria Moss.
- xiv, 278 pages : illustrations ; 23 cm
Includes bibliographical references and index.
List of figures -- List of tables -- Notes on contributors -- Lessons on profiting from diversity / Gloria Moss -- Diversity and web design / Gloria Moss -- Digital communications and older groups : an Anglo-French comparison / Hilary Mullen, Gloria Moss, and Catherina Wulf -- Age and grey entrepreuneurship / Lorraine Watkins-Mathys -- Personality -- Adapting communications styles to the needs of the market / Holly Buchanan -- Gender -- Transforming a white, masculine organisational culture / Ian Dodds -- Maximising the effectiveness of advertising for female markets / Thomas J. Jordan -- Professional services firms and gender diversity / Gloria Moss -- Profiting from diversity in the banking sector / Isabelle Maque, Audrey Becuwe, Isabelle Prim-Allaz, and Alice Garnier -- Disability -- Deaf people in the workplace / Marion Hersh -- Diversity's contribution to the bottom line : assigning a monetary value to diversity initiatives / Ian Dodds, Alan David, Gloria Moss, Valeriya Kanuk and Peter Unwin.
0230250203 9780230250208
2011048090
Diversity in the workplace--Economic aspects
Technology and older people
Women--Employment
People with disabilities--Employment.
HF5549.5.M5 / L47 2012
658.3008
Includes bibliographical references and index.
List of figures -- List of tables -- Notes on contributors -- Lessons on profiting from diversity / Gloria Moss -- Diversity and web design / Gloria Moss -- Digital communications and older groups : an Anglo-French comparison / Hilary Mullen, Gloria Moss, and Catherina Wulf -- Age and grey entrepreuneurship / Lorraine Watkins-Mathys -- Personality -- Adapting communications styles to the needs of the market / Holly Buchanan -- Gender -- Transforming a white, masculine organisational culture / Ian Dodds -- Maximising the effectiveness of advertising for female markets / Thomas J. Jordan -- Professional services firms and gender diversity / Gloria Moss -- Profiting from diversity in the banking sector / Isabelle Maque, Audrey Becuwe, Isabelle Prim-Allaz, and Alice Garnier -- Disability -- Deaf people in the workplace / Marion Hersh -- Diversity's contribution to the bottom line : assigning a monetary value to diversity initiatives / Ian Dodds, Alan David, Gloria Moss, Valeriya Kanuk and Peter Unwin.
0230250203 9780230250208
2011048090
Diversity in the workplace--Economic aspects
Technology and older people
Women--Employment
People with disabilities--Employment.
HF5549.5.M5 / L47 2012
658.3008