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The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon, Caroline Barfoot.

By:

Burtenshaw, Ken [author.]

Contributor(s):

Material type: Text

TextSeries: AVA academiaPublisher: Lausanne ; London : AVA Pub. SA , [2011]Distributor: Lausanne ; London : Thames & Hudson Copyright date: ©2011Edition: Second editionDescription: 183 pages : illustrations (chiefly colour) ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

2940411565
9782940411566

Subject(s):

DDC classification:

659.1 23

LOC classification:

HF5823 .B86 2011

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.1 BUR (Browse shelf(Opens below))	1	Available		A362063B

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Previous	659.1 BEL Advertising & promotion : an integrated marketing communications perspective /	659.1 BER Advertising today /	659.1 BRA Brand equity & advertising : advertising's role in building strong brands /	659.1 BUR The fundamentals of creative advertising /	659.1 CLO Integrated advertising, promotion, and marketing communications /	659.1 CRA Cracking the ad code /	659.1 DAV The consumerist manifesto : advertising in postmodern times /	Next

"An AVA book"--P. 2.

Text on inside covers.

Includes bibliographical references and index.

Machine converted from AACR2 source record.

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