The fundamentals of creative advertising /
Burtenshaw, Ken,
The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon, Caroline Barfoot. - Second edition. - 183 pages : illustrations (chiefly colour) ; 23 cm. - AVA academia . - AVA academia. .
"An AVA book"--P. 2. Text on inside covers.
Includes bibliographical references and index.
2940411565 9782940411566
Advertising.
Advertising campaigns.
Commercial art
HF5823 / .B86 2011
659.1
The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon, Caroline Barfoot. - Second edition. - 183 pages : illustrations (chiefly colour) ; 23 cm. - AVA academia . - AVA academia. .
"An AVA book"--P. 2. Text on inside covers.
Includes bibliographical references and index.
2940411565 9782940411566
Advertising.
Advertising campaigns.
Commercial art
HF5823 / .B86 2011
659.1