The fundamentals of creative advertising /

Burtenshaw, Ken,

The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon, Caroline Barfoot. - Second edition. - 183 pages : illustrations (chiefly colour) ; 23 cm. - AVA academia . - AVA academia. .

"An AVA book"--P. 2. Text on inside covers.

Includes bibliographical references and index.

2940411565 9782940411566


Advertising.
Advertising campaigns.
Commercial art

HF5823 / .B86 2011

659.1

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