Advertising campaign design : just the essentials / Robyn Blakeman.
Material type:
TextPublisher: Armonk, N.Y. : M.E. Sharpe, [2011]Copyright date: ©2011Description: viii, 247 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0765625520
- 9780765625526
- 0765625539
- 9780765625533
- 659.113 22
- HF5837 .B53 2011
Contents:
Advertising and the campaign process -- Research helps define the target and the message -- The role of branding and positioning in a campaign -- Bringing the business of creative to life -- Type: giving the brand a voice -- Copywriting and layout nuances -- Public relations -- Traditional advertising -- Out-of-home -- Direct marketing -- Sales promotion -- Electronic and mobile media -- Guerrilla and other forms of alternative media.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 659.113 BLA (Browse shelf(Opens below)) | 1 | Available | A505895B |
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Includes bibliographical references and index.
Advertising and the campaign process -- Research helps define the target and the message -- The role of branding and positioning in a campaign -- Bringing the business of creative to life -- Type: giving the brand a voice -- Copywriting and layout nuances -- Public relations -- Traditional advertising -- Out-of-home -- Direct marketing -- Sales promotion -- Electronic and mobile media -- Guerrilla and other forms of alternative media.
Machine converted from AACR2 source record.
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