Image from Coce

Advertising campaign design : just the essentials / Robyn Blakeman.

By: Material type: TextTextPublisher: Armonk, N.Y. : M.E. Sharpe, [2011]Copyright date: ©2011Description: viii, 247 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0765625520
  • 9780765625526
  • 0765625539
  • 9780765625533
Subject(s): DDC classification:
  • 659.113 22
LOC classification:
  • HF5837 .B53 2011
Contents:
Advertising and the campaign process -- Research helps define the target and the message -- The role of branding and positioning in a campaign -- Bringing the business of creative to life -- Type: giving the brand a voice -- Copywriting and layout nuances -- Public relations -- Traditional advertising -- Out-of-home -- Direct marketing -- Sales promotion -- Electronic and mobile media -- Guerrilla and other forms of alternative media.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.113 BLA (Browse shelf(Opens below)) 1 Available A505895B

Includes bibliographical references and index.

Advertising and the campaign process -- Research helps define the target and the message -- The role of branding and positioning in a campaign -- Bringing the business of creative to life -- Type: giving the brand a voice -- Copywriting and layout nuances -- Public relations -- Traditional advertising -- Out-of-home -- Direct marketing -- Sales promotion -- Electronic and mobile media -- Guerrilla and other forms of alternative media.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha