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Marketing research / David A. Aaker [and others].

By: Material type: TextTextPublisher: Hoboken, N.J. : John Wiley, [2010]Copyright date: ©2010Edition: Tenth editionDescription: xvii, 798 pages : illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0470317256
  • 9780470317259
Subject(s): DDC classification:
  • 658.83 22
LOC classification:
  • HF5415.2 .M35548 2010
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.83 MAR (Browse shelf(Opens below)) 1 Available A506427B

Includes bibliographical references and index.

Machine converted from AACR2 source record.

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