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Marketing research /

Aaker, David A.,

Marketing research / David A. Aaker [and others]. - Tenth edition. - xvii, 798 pages : illustrations ; 27 cm

Includes bibliographical references and index.

ISBN: 0470317256 9780470317259

LCCN: 2009043730

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M35548 2010

Dewey Class. No.: 658.83

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