Exploring marketing research / William G. Zikmund, Barry J. Babin.

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.83 ZIK (Browse shelf(Opens below))	1	Available		A500578B

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Previous	658.83 SLE Targeting customers : how to use geodemographic and lifestyle data in your business /	658.83 VOI The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere /	658.83 WEB Understanding and designing market research /	658.83 ZIK Exploring marketing research /	658.83 ZIK Essentials of marketing research /	658.83 ZIK Marketing research /	658.83 ZIK Marketing research /	Next

Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring).

Includes bibliographical references and index.

Machine converted from AACR2 source record.

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