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Zikmund, William G.,

Exploring marketing research / William G. Zikmund, Barry J. Babin. - Tenth edition. - xxii, 714 pages : illustrations ; 28 cm

Includes access code for access to Qualtrics, a web-based survey tool(http://www.qualtrics.com/exploring).

Includes bibliographical references and index.

ISBN: 0324788444 9780324788440 0324593767 9780324593761

LCCN: 2008940385

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .Z54 2010

Dewey Class. No.: 658.83