Lovemarks : the future beyond brands / by Kevin Roberts.
Material type:
TextPublisher: Brooklyn : PowerHouse, 2006Edition: Saatchi & Saatchi designers' edition, 1st editionDescription: 379 pages : illustrations (chiefly colour) ; 29 cm + 1 computer disc (12 cm)Content type: - text
- computer dataset
- unmediated
- computer
- volume
- computer disc
- 1576873552
- 9781576873557
- 658.827 22
- HD69.B7 R64 2006
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.827 ROB (Browse shelf(Opens below)) | 1 | Available | A482611B | ||
| Accompanying Material | City Campus City Campus Main Collection | 658.827 ROB ACCOMPANYING PART ( DISC ) (Browse shelf(Opens below)) | 1 | Not for loan | A482458B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.827 RIE The origin of brands : discover the natural laws of product innovation and business survival / | 658.827 RIE Brand management : a theoretical and practical approach / | 658.827 RIE Positioning the brand : an inside-out approach / | 658.827 ROB Lovemarks : the future beyond brands / | 658.827 ROB ACCOMPANYING PART ( DISC ) Lovemarks : the future beyond brands / | 658.827 SCH Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / | 658.827 SCH Marketing aesthetics : the strategic management of brands, identity, and image / |
Previous ed.: 2005.
Accompanied by: 1 computer disc (CD-ROM)
Includes bibliographical references (page 375) and index.
Machine converted from AACR2 source record.
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