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Roberts, Kevin, 1949-

Lovemarks : the future beyond brands / by Kevin Roberts. - Saatchi & Saatchi designers' edition, 1st edition. - 379 pages : illustrations (chiefly colour) ; 29 cm + 1 computer disc (12 cm)

Previous ed.: 2005. Accompanied by: 1 computer disc (CD-ROM)

Includes bibliographical references (page 375) and index.

ISBN: 1576873552 9781576873557

Subjects--Topical Terms:
Branding (Marketing)
Brand name products--Forecasting
Advertising--Brand name products.
Trademarks

LC Class. No.: HD69.B7 / R64 2006

Dewey Class. No.: 658.827